Wednesday, February 27, 2008

The Sweet (and Cool) Smell of Pop Art Revealed in Perfume Inspired by Andy Warhol

27 Feb 2008 11:20 Africa/Lagos

The Sweet (and Cool) Smell of Pop Art Revealed in Perfume Inspired by Andy Warhol

NEW YORK, Feb. 27 /PRNewswire/ -- "My favorite smell is the first smell of spring in New York," Andy Warhol once said.

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Warhol began painting and silk-screening colored flowers during the 1960s, and returned to the subject in 1970, when he developed a portfolio of vibrantly colored flower screenprints at the first of his two studios on Union Square.

Both the flowers and the location were the inspiration for Andy Warhol Union Square, the latest in Bond No. 9's series of limited edition collectible Warhol perfume ($195 for 100ml; $135 for 50ml).

"Working with Bond No. 9 represents a unique, unexpected, and exciting opportunity to introduce Warhol to an ever-widening audience," said Michael Hermann, director of licensing at The Andy Warhol Foundation.

The connection between the Warhol Foundation and Bond No. 9 is New York. If Andy Warhol was a mirror of his time, he also reflected the vitality and creativity of his adopted city.

Marking the junction of Broadway and Park Avenue South between 14th and 17th streets, Union Square and the park within it have a storied history as a choice location for outdoor public gatherings-notably union rallies in the early 20th century.

These days, Union Square is thriving, with a busy Greenmarket and a lively bar and restaurant scene, a far cry from its deteriorated state when Warhol arrived in 1968. He stayed put, despite an attempt on his life outside his studio later that year and remained in Union Square until 1984.

During the age of Warhol, Union Square was witness to the collision and subsequent uniting of uptown and downtown, especially when Warhol drew the likes of Mick Jagger, Truman Capote, and Diane von Furstenberg to his studio.

"With the Warhol collaboration, we're connecting his vision not just with a line of fragrances," Bond No. 9 President Laurice Rahme said, "but with another kind of artistry-that of the sense of smell, and to interpret the scents of the studios, the clubs, the streets of New York that Warhol frequented and made famous."

Rahme describes the green floral scent as "simultaneously cool and warm." It is housed in a flacon displaying Warhol's fuchsia, red and yellow flowers - like nothing found in nature -- and places his artistry in a new medium.

"They are like psychedelic paper cut-outs superimposed above the blades of grass, which have an outsized life of their own," Rahme said.

Bond No. 9 is offering a Portfolio of ten different bottles, which are meant to be viewed as one, just as Warhol intended for his Flowers, Rahme said ($1,500).

Andy Warhol Union Square will be available at Bond No. 9's four New York boutiques,, and at Saks Fifth Avenue nationwide.

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Source: Bond No. 9 New York

CONTACT: Alix Perez, +1-212-228-0842, ext. 15, for Bond No. 9 New York

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